Under-pressure BMW sees future in self-driving car

BMW, which became the world’s largest maker of luxury cars by focusing on Autobahn thrills, is shifting gears to automated driving as urbanisation and changing attitudes toward cars redefine transportation.

“In the future, ‘Sheer Driving Pleasure’ will also be defined as liberating drivers through automation,” BMW said yesterday in a statement as it celebrated turning 100 years old.

“The company is on the verge of realising automated driving. With it will come a series of technical challenges, but also a major opportunity for revolutionising mobility,” it said.