Auntie Social: How can we use social media in a B2B context?

Thanks to Eleanor and the team at Novus in Cork for enquiring about using social media in the B2B context. This is a great question, there is such great emphasis on social media for B2C organisations that we can sometimes neglect the other side.

The great news is that in recent times there has been significant growth in the number of B2B businesses embracing social media. In this sphere it was found in the B2B Content Marketing Benchmarks, Budgets & Trends by Content Marketing Institute, B2B are using social media more frequently with 73% of B2B content marketers producing more content than they did a year ago. 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.  B2B marketers who have a documented content strategy are far more likely to consider themselves effective - 66% vs. 11%.

These statistics indicate that as a B2B business it would be important to consider social media as a platform for your content marketing strategy. Let us explain.