Bid to help world’s farmers

Dublin-based digital marketing company Brandtone is setting its sights on tackling one of the world’s biggest issues and helping its clients improve their bottom line at the same time.

The company which markets household brand names such as Pepsi, Unilever and Kellogg’s has partnered with Swiss agribusiness Syngenta in a bid to increase the efficiency of farmers in poorer nations and improve the world’s food security.

The pilot programme sees small farmers who buy Syngenta seeds, chemical inputs and other agri products given the opportunity to sign up via their smartphones to the service.