UPC Ireland to rebrand as Virgin Media by year’s end

Communications group UPC Ireland is to formally rebrand as Virgin Media, across all of its offerings, in the coming months.

The move, which should be complete by year’s end, follows on from UPC becoming part of Virgin Media last December.

Both companies are owned by US communications giant Liberty Global which last month also reached agreement (via UPC) to acquire TV3, for a maximum consideration of €87m. Liberty bought Virgin Media back in 2013.