An increasing online readership allied with the largest share of readers in both Cork and Munster contributed to a positive set of results for the newspaper, which saw its total audience grow by 6%.
The latest Joint National Readership Survey, compiled by NewsBrands Ireland, shows the Irish Examiner attracted an additional 13,000 daily readers over the past year, resulting in an overall readership of 236,000.
The increase in readers copper-fastened the brand’s position as the most popular newspaper in Munster with 30,000 more readers than the Irish Times and Irish Independent combined.
Irish Examiner editor Tim Vaughan said the results were a significant achievement for the newspaper in a saturated and highly competitive 24/7 news and information environment.
“I’m delighted that we have grown our print and online readership by 6% to 236,000, with online rising by 24,000 in the past year. The print edition of the Irish Examiner continues to dominate the key Munster market with 74,000 more readers per day than our nearest competitor and 30,000 more readers than the Irish Independent and Irish Times combined,” Mr Vaughan said.
“Additionally, during a very competitive period we have grown our readership in Cork by 9%, which I’m delighted with. These figures are testament to very loyal print readers and continually increasing online readers who continue to enjoy a newspaper that is a very real part of their lives and reflects their interests.”
Much like the situation across Munster, the Irish Examiner remains comfortably the most popular title in Cork with an increase of 12,000 readers leaving it 21,000 ahead of all other competitors combined.
An 86% increase in online traffic made its digital offering one of the fastest growing in the country with a continued emphasis across desktop, mobile, and tablet paying dividends.
This growth significantly surpassed that evident across the industry as a whole with the survey revealing a 27% increase in online readers.
In total, almost three million adults in Ireland regularly read newspapers either in print or online, with seven in ten tending to enjoy both.
NewsBrands chair Vincent Crowley said: “NewsBrands offer multi-platform trusted news content to our millions of readers, giving them the option to access breaking news and story updates throughout the day online or on mobile and also to delve deeper for more detailed opinion and analysis, prepared by outstanding journalists. The research shows that our readers clearly invest time engaging with the product and this provides the perfect backdrop for advertising.”