For an increasing number of SMEs, it is all about the pitch

The ability to deliver a polished investment pitch is a key requirement for any successful entrepreneur, writes Trish Dromey

Seen on Dragons Den, used in business competitions and by investors, investment pitches were this year used by Enterprise Ireland to select recipients of €50,000 Competitive Start Funding for the first time.

Offering workshops to help promoters with their pitches, Enterprise Ireland plans to use video pitches as part of the selection process for high potential start up companies in 2015. Enterprise Ireland High Potential Start Up manager John O’Dea says the ability to deliver a polished investment pitch is now a key requirement.