Family firms fail to exploit digital potential

Irish family businesses are among the least prepared to take advantage of commercial opportunities presented by an increasingly digitalised business environment.

However, a vast majority remain confident that their firms will grow in the coming years.

Ireland scored among the lowest of the 40 countries surveyed worldwide as part of the PricewaterhouseCooper (PwC) Family Business Survey in terms of understanding the commercial potential of digital, as well as being less likely than their global counterparts to adapt work practices to exploit digital opportunities.