Small Business Column: Communicating with customers

In the wake of the Irish Water debacle Kehlan Kirwan looks at how to communicate with customers and how to get them involved in your brand.

How Irish Water has brought its “message” to the nation is undoubtedly a lesson in how not to communicate your business to customers. In this column I’ll look at some of the key things you should consider when trying to attract more people to your brand.

Emotions