Newspaper industry needs a new game plan

The newspaper industry was given another unwelcome jolt by recent circulation figures showing a material decline over the past year.

The industry needs to get even more radical if it is to address the fast-moving structural challenges sweeping across its markets and threatening the financial future of many in the sector.

The numbers themselves are stark. Daily newspaper circulation fell 7.3% in the first half of 2014, compared to a year earlier, with Sunday titles 6.3% down. That trend that has been in place for years.