‘Irish Examiner’ top Munster read

The Irish Examiner continues to be by far the most widely read daily newspaper in Munster, according to the latest Joint National Readership Survey (JNRS).

‘Irish Examiner’ top Munster read

A total of 223,000 people read the Irish Examiner in print and online everyday.

It has 50,000 more readers than its nearest rival in the province and 80,000 more readers than its nearest competitor in Cork.

Moreover, the Irish Examiner’s magazines also dominate the Munster market. Saturday’s must-read Weekend is the most popular magazine in the province and Farming is the most widely read agri-publication in Cork and Munster.

Irish Examiner editor Tim Vaughan described the results as highly encouraging. “I would view this result as confirmation that there continues to be a demand for quality journalism that provides timely, dependable and comprehensive coverage of local, national and international events.”

“I would like to thank our readers and advertisers for remaining loyal to our products and my colleagues across the newspaper for their dedication and commitment,” said Mr Vaughan.

The overall JNRS figures show that over four out of five adults read a newspaper regularly in this country. Every week, 2.9 million people read a newspaper and online readership has increased by 26% compared with 2013.

“National Newspapers of Ireland is delighted to see that over 83% of adults in Ireland read newspapers. We are particularly encouraged to find that online readership is growing at a rate of 26% year-on-year. This is an extremely impressive level of growth and we expect to see this trend continue,” said Dara McMahon, co-ordinating director of NNI.

“However, print remains the dominant medium and JNRS 2013/2014 finds that the majority of online readers are choosing to read in print as well as online. This shows that print and digital have different applications in different circumstances, often for the same people,” he added.

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