WWA puts Ireland on the global tourist map

This is an unalloyed and exuberant shout out for the Wild Atlantic Way (WWA), one of Ireland’s cleverest and most cost-effective initiatives to exploit its tourism resources. 

You can follow the WWA on Twitter where it posts drop dead gorgeous photographs taken by people travelling the route. Each shot is better than the next as they show images from the coast between Donegal and Cork. That feed alone is a huge rolling advertisement for one of the world’s great natural landscapes and it reminds us all that combining smart minds with technology is a powerful way to position Ireland on the global tourist map even more than ever.

The WWA cost relatively little to invent. A series of signs along the coast, a well structured website and the support of the industry has helped amplify something which many of us have known for years — the west coast of Ireland is a global treasure.