Booming on shoulders of golfing giants

Once Rory McIlroy was seen eating a tube of Wyldsson’s ProMix trail mix during a break in play at the US PGA championship last week, the start-up’s sales have rocketed, writes Trish Dromey

Since Rory McIlroy was seen eating a tube of ProMix trail mix during the US PGA Championship, last week, orders have been pouring in at Wyldsson, the Dublin company which makes it.

“We had so much traffic on Monday last week that the website crashed. We got it fixed at three in the morning and orders kept coming — we had the equivalent of one month’s sales on Monday and also had a high number for the rest of the week,” said Wyldsson managing director, Dave McGeady who has been selling snack products to the PGA winner since before he won the British Open.