SMEs plan to invest in marketing

Nearly 70% of SMEs have plans to invest in their business over the coming 12 months, but concern remains regarding their focus on export opportunities.

The latest quarterly business monitor from cross-border enterprise body, InterTrade Ireland shows that 69% of SMEs on the island of Ireland plan to invest in their business over the next year, with increased marketing activity their main priority.

While 50% of respondents said they intend to up their marketing spend, 32% said they would be investing more in staff training; something being viewed as “encouraging” by the Newry-based body.