Lucidity re-brand doubles workforce

Irish-based digital services agency Lucidity Digital is set to double its workforce in the next two years after re-branding as Isobar.

The Dublin firm was acquired by Isobar’s parent- company, Dentsu Aegis Network last year.

Commenting on the re-launch of Lucidity, Dentsu Aegis Network’s Northern Europe chief executive, Robert Horler said the new Irish operations would help expand Isobar’s worldwide reach.

“We are excited to be expanding Isobar into the Irish market. We are fortunate to have superb digital pioneers joining our leadership team in Dublin. Through the launch of Isobar Dublin we’re bringing our ‘borderless thinking’ to Irish clients, and to the international clients that operate here. We believe that the addition of Isobar in Ireland will play a significant role in the future development of our company,” said Mr Horler.

Isobar has 66 offices in 41 markets and employees 3,000 staff worldwide.

A host of household brand names use the company’s digital marketing expertise, including Disney, General Motors, Google, Coca-Cola and HBO.

Meanwhile, another Irish- based firm engaged in the digital marketing sector, Snap Ireland, announced the acquisition of Denobi — a web design company founded in Dublin.

Snap Ireland’s digital marketing portfolio is to double in the next 12 months, following the move, and as the company continues to diversify to compete in business service areas other than printing.

Snap Ireland chief executive Dermot Bolger told the Irish Examiner the evolution of the firm was necessary in light of dwindling print volumes, which he estimates have fallen 50% across the market since 2000.

The acquisition has seen three Denobi staff absorbed into Snap’s workforce.

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