Lucidity re-brand doubles workforce

Irish-based digital services agency Lucidity Digital is set to double its workforce in the next two years after re-branding as Isobar.

The Dublin firm was acquired by Isobar’s parent- company, Dentsu Aegis Network last year.

Commenting on the re-launch of Lucidity, Dentsu Aegis Network’s Northern Europe chief executive, Robert Horler said the new Irish operations would help expand Isobar’s worldwide reach.