Firm’s vision becomes a virtual reality

A small Irish firm is attracting customers with its innovative holographic assistant, a life-like display which uses the image and voice of a real person to interact with and assist customers, writes Trish Dromey.

A small West of Ireland firm has become the first in the world to take interactive holograms off the movie screen and make them real.

Castlebar-based Visual Brand Communication has recently sold its first interactive holographic assistant to Shell Ireland, which is using it for health and safety training at the Corrib Project in Mayo.