Start-up firm Elivar moves up a gear in nutrition field

Inspired by a surge in the number of older people taking up sports including cycling and running, Elivar duo Donal Hanrahan and len Dunne are leading the way in nutritional products for older athletes, writes Trish Dromey

LEADING the field in the development of sports nutrition products for the over 35s, Dublin company Elivar is actively pursuing export opportunities in the UK and Europe.

The start-up company came into being when company co-founder and CEO Donal Hanrahan realised that despite the huge surge in interest in health and fitness in recent years, there were no sports nutrition products on the market which had been specifically tailored for people over 35.