Irish firms lead the way in social media usage

Most European enterprises employing 10 or more people now have their own website, with Irish businesses leading the way in how they use social media.

In the EU, 30% of enterprises used at least one type of social media in 2013, though only 8% had a formal policy for social media use.

Ireland was the exception, with 20% of enterprises having a formal policy for using social media for their business.