How loss spurred Rob on to success

The determination to succeed was summed up by world champion in the 50km walk Rob Heffernan who received a standing ovation from the delegates at the Offsite business conference in Rosscarbery.

Mr Heffernan told the delegates of how one moment’s loss of concentration had resulted in his disqualification from a race in Helsinki, meaning that he missed out on his Sports Council funding and had to go back to helping his brother deliver coal to feed his family.

However, other delegates at the conference were encouraging people to let their minds wonder. UCC entrepreneur in residence Owen O’Brien said that people had to let their minds wonder, to imagine new customers.