Predicting demand will help boost profitability for beef farmers

Beef farmers can boost their profitability by predicting rather than reacting to demand, says Dr Pearse Lyons, president and founder of animal health and nutrition company Alltech.

Dr Lyons said globalisation is marching on and only businesses with a reliable market will outlast their competitors in the changing landscape. He said markets are opening up now, both domestically with growing demand for functional and traceable foods, and overseas in China and India.

“It’s not just about supply and demand; it’s about predicting where that demand will be and making sure that we can meet it. The world is opening up to beef and it’s no longer enough to react; proactive production is the only way to keep up with and profit from this changing landscape,” said Dr Lyons.