Shoppers like to support Irish brands

Labelling groceries as Irish-made is getting the attention of a growing number of shoppers, even though many believe home-produced goods cost more than imported alternatives.

A survey for ShelfLife magazine found 80% of shoppers were encouraged to buy Irish produce when they saw symbols such as the Love Irish Food and Guaranteed Irish logos — up from 72% last year.

The protection of Irish jobs was shoppers’ main concern, with 76% saying this influenced their choice — also up on last year’s finding of 72%.