Dedicated marketing company aims to double Limerick’s visitor numbers

Limerick is planning to double its visitor numbers following the establishment of the first marketing company for a city in Ireland.

The new Limerick Marketing Company hopes to attract up to 800,000 visitors to the region in the next five years by modelling itself, in particular, on what was achieved in Manchester.

The creation of the company is one of three key pillars of Limerick 2030, the economic and spatial plan aimed at delivering the economic, social and physical renaissance of the city and county.