Glanbia ‘follows the evolution’ with online sales presence

E-commerce sales now account for 25% of Glanbia’s US-branded sports nutrition sales, more than keeping pace with its sales in specialist sports stores.

Around 70% of Glanbia’s branded sports nutrition products are sold to the US. Its British sports nutrition sales, while smaller than the US, are also enjoying growth. In both markets, online and in-store sales are following similar patterns.

Glanbia group managing director John Moloney said: “It is all about assisted selling. People go into specialist stores looking for information. People also go online looking for information.