‘Irish Examiner’ gains 8,000 readers to dominate Munster
The latest Joint National Readership Survey (JNRS) figures shows that the Irish Examiner increased its readership by 4% to 189,000 readers every day.
In Cork, the newspaper’s dominance is emphasised by the fact that it now has more readers in Cork than the Irish Independent, Irish Times, Sun, Star and Daily Mail combined.
For first time, JNRS 2012 reflects readership behaviour in Ireland across print and digital platforms.
JNRS has collected data on digital readership since Jun 2012 and the report being released today represents the first opportunity to review the findings of this research.
Co-ordinating director of National Newspapers of Ireland (NNI) Frank Cullen said the findings are extremely positive and show that 84% of adults in Ireland access newspaper content and engage with newspaper brands regularly.
The JNRS found that more than four out of five, 82%, people in Ireland read a printed newspaper regularly while 11% of readers choose to read their newspaper online.
Fewer than 3% of all readers read online only — the vast majority of online readers also read printed newspapers.
Mr Cullen said: “Whether readers choose to access newspaper content in print or online, it is the quality of content that leads readers to trust newspaper brands.
“The findings of JNRS 2012 demonstrate that newspapers are very widely read in Ireland and that the printed product remains the platform of choice for the majority of readers.
“We expect more people to engage with newspaper content online as more and more sophisticated digital offerings enter the market.
“This research will provide a means to measure that engagement and it will help advertisers to make informed decisions about how they invest their marketing spends.”
