Dunnes ups share of grocery market as smaller stores suffer 10% hit

Dunnes Stores increased its share of the grocery market in the run-up to Christmas as the major retailers dominated, with smaller stores taking a near 10% hit in the most competitive trading period of the year.

The latest supermarket share figures from Kantar Worldpanel Ireland, for the 12 weeks ending Dec 23, 2012, show Dunnes increased its share from 23.9% in 2011, to 24.3%, posting sales growth of 1.9%. This was considerably ahead of the market growth rate of 0.3% in the period.

Tesco and SuperValu performed broadly in line with the market, with Tesco holding market share at 27.8% and SuperValu dipping marginally to 19.5%, down from 19.8% a year earlier.