Food safety concerns for Chinese citizens offer export opportunities
With 200m households in China’s second to fourth-tier cities — such as Chengdu, Changsha, and Shenyang — these consuming classes are arguably the most important consumer segment in the world, the company said. &
And while environmental pollution and the rising cost of property and healthcare are also of concern, food safety is the top priority for this group of consumers. China’s first-tier markets, such as Beijing and Shanghai, have a disposable income of 1tn renminbi (€123bn), while the seven times larger populations in lower-tier cities have 8tn to spend.
