Ireland can benefit from booming Chinese economy

The difficulty for Irish companies seeking to do business in China is finding their way through the minefield of regulations, bureaucracy, relationships, language, culture, and laws which doing business in China entails.

A typical Irish company’s experience of trying to access the Chinese market in the past 10 years might consist of between one and two years of intermittent visits — resulting in €50,000 to €100,000 of costs incurred with little or nothing to show at the end of the process, other than feelings of frustration and the conclusion that China has nothing to offer but heartache.

The difference between those who succeed and those who do not is in their ability to adapt to the way things are done in China.