Lidl and Aldi tops in terms of ads spend

Supermarket chains are outspending the rest of the retail sector when it comes to marketing investment, with German discounters Lidl and Aldi showing the biggest increases in the last quarter.

The latest supermarket ad tracker covering the third quarter of the year, from Nielsen Media and Checkout magazine, shows that while the likes of SuperValu and Tesco dropped spend during the period; the likes of Dunnes Stores, Eurospar, Aldi, and Lidl increased advertising outlay.

While exact expenditure has not been quoted, Lidl increased its marketing spend by 59.5% in the last quarter, with Aldi upping its investment by 66.2%.