Emerging markets play growing role in exports growth, says Bord Bia

Emerging markets such as China, South Africa, Nigeria and Russia are playing a growing role in Irish food and drink exports growth, according to Bord Bia research.

During 2011, trade to China increased by 47%, South Africa by 43%, Nigeria by 38% and Russia by 30%. Bord Bia’s emerging markets manager, Breiffini Kennedy, says this growth is being driven by enhanced consumer purchasing power and greater urbanisation in these markets.

Mr Kennedy said: “These trends stimulate investment from retailers as they seek to secure market share and first mover advantage in emerging markets. Key areas of investment for retailers include new store openings and storage and logistic solutions.