Brand firm bolts to success

An Irish design and brand communications company has played a key role in a high-profile Digicel campaign in the Caribbean featuring the fastest man in the world, Usian Bolt.

The ‘Be Extraordinary’ campaign was formulated by Huguenot, to reflect Digicel’s brand philosophy and was rolled out over the summer in several Caribbean markets.

Mairead Maher, CEO at Huguenot, said the campaign had fit with Digicel’s ambition in the Caribbean. “The line was used as part of a high-profile advertising campaign in the Caribbean featuring Usain Bolt in the run-up to the London Olympics.