Chinese consumers developing keen taste for Irish pork products

The Chinese appetite for Irish meat continues to grow, with imports of fresh and frozen pork up 116% for the first half of this year versus 2011, according to the latest Bord Bia analysis.

Chinese consumers developing keen taste for Irish pork products

China’s pork imports totalled 272,700 metric tonnes during the first half of 2012, with the bulk of this being fresh meat. Frozen offal imports rose 10% to 411,600 metric tonnes.

However, as Bord Bia’s Asia manager James O’Donnell notes, China has a five-year plan to increase meat production by 85m tonnes by 2015, an increase of 17% on 2010 levels. Pork would account for 54m tonnes of the increase, boosting production by 7% relative to 2010.

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