Smartphones revolutionise game industry

The bass and drums are as loud as ever, but the mood music has changed at Gamescom, Europe’s biggest gaming fair, as developers whose bedrock business has targeted console gamers play catch-up with the mass mobile market.

Smartphones such asApple’s iPhone and Samsung’s Galaxy as well as tablets have revolutionised not only the mobile world but the gaming universe.

“Ten years ago, we used to measure our market in terms of 200m people. Now we are at a billion people playing games and we have a straight line view on 2bn,” said Frank Gibeau, head of labels at Electronic Arts.