20,000 jobs supported by advertising

Advertising supports 20,000 Irish jobs and has a higher multiplier effect than most other sectors, according to the first macro-economic assessment of the industry.

A study commissioned by the Advertisers Association of Ireland found that the sector generated tax revenues of €158m for the exchequer in 2011 from an overall ad spend of €1.1bn.

The study also found that each job within the sector supports another three non-advertising jobs.