The increase was measured on a local currency basis, but actually translated into a revenue decline of 2% due to the negative impact of foreign exchange movements.
Again, on a local currency basis, UTV expects to see a like-for-like sales increase of 3% for the Radio Ireland business for this month and June, but weak sterling could see May/June revenues for the division fall by 5%.
The Radio Ireland arm also includes Dublin stations FM104 and Q102 Cork stations 96FM and C103 amongst others.
The group’s British radio division saw revenue grow by 8% year-on-year, during the first four months of the year; with the impact of the upcoming European Championships and the London Olympics expected to boost revenue by around 20% over the early summer.
Elsewhere, UTV’s new media revenues were up by 3%, with sales likely to increase in the coming months on the back of early contributions from its newly acquired Dublin-based online marketing company, Simply Zesty.
UTV’s television arm saw January-April revenues fall by 3%, but revenues across May and June in this division are expected to grow by the same amount.
Elsewhere, British regional newspaper group Johnston Press has reported a 9.1% year-on-year fall in group advertising revenues for the 18-week period up to May 7.
The Edinburgh-based group — which owns 27 titles on the island of Ireland — said in its latest trading update that its advertising outlook remains “volatile”.
Johnston Press recently said that total advertising revenue fell by 9% last year, with revenue at its Irish operations down by over 19% to €11m.
Management remains relatively upbeat due to operational improvements, but recently said that no upturn in its fortunes here is likely until a general recovery in the Irish economy is evident.