Hunt for a bargain encourages 43% of population to buy online in 2011

Last year saw a 7% increase in the number of Irish people shopping over the internet.

New findings from the Dublin-headquartered online research and strategy consultancy, Amas show that 43% of the adult population, in the Republic carried out commercial transactions online during 2011.

This figure is up on the 36% registered in 2010, and brings Ireland’s e-commerce trends in line with the EU average.