Dublin hotels perform strongly

Hotels in the centre of Dublin performed strongly in 2011, with occupancy rates increasing 6%, according to a recent study.

The figures released by the business advisory firm Deloitte show that hotel performance in the city was considerably stronger last year when compared with 2010.

Along with occupancy rates increasing, the average daily rates were up 6%, and revenue per available room rose by nearly 12% last year.

The average daily rate charged by Dublin hotels in 2010 was €77.43 but the figure reached €82.12 last year.

Despite the increase on the previous year, average daily rates in Europe stood at €99.86. While Dublin’s average daily rate was lower, the European figure reflects a rise of 2.6%, while the rise in Dublin was more than double this.

Deloitte partner Kevin Sheehan said that Dublin hoteliers will need to be cognisant of this and ensure that they remain competitive.

“It’s clear to see that competition among European destinations is very strong. In terms of business from overseas markets, there are a number of events that Dublin hoteliers can capitalise on throughout the course of this year, such as the Tall Ships, the Street Performance World Championships and the potential knock-on effect of the London 2012 Olympics.”

Mr Sheehan said thathoteliers should feel encouraged that 2012 could be another steady year in terms of performance.

“Those hotels that focussed on streamlining costs over the last number of years should see the benefits of growth going straight to the bottom line,” he said.

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