NZ milk for lactose-intolerant consumers set to make big impact

Retailers in Britain have given an extremely positive response to a new high-grade milk called A2 from New Zealand targeting lactose-intolerant consumers.

Dairy company Robert Wiseman believes its decision to produce A2, in association with New Zealand’s A2 Corporation, will have a significant impact in the British liquid market when it launches this summer.

This development is also being closely monitored by Bord Bia, whose role in the overseas marketing of Irish milk was upgraded at the Government’s last budget.