Product innovations help Glenisk to drive domestic sales by 44%

Product innovations helped organic yoghurt producer Glenisk increase its Irish sales by 44% during 2011, while Hollywood movie tie-ins have also helped to boost its overseas presence.

The Offaly-based food company has doubled its size in the last 12-18 months. This was largely achieved via a new focus on the parental consumer market, a sales boost in its new organic baby yoghurt range and a series of successful marketing campaigns.

Glenisk managing director Vincent Cleary says these innovations were essential to survive in Ireland’s challenging economy. Glenisk also found that reducing its main family value offering from a six-pack to a four-pack has been a key factor in doubling its sales.