Bord Bia report reveals opportunity for ready-meal product exporters

FOOD exporters will be encouraged by the growth in food-based home entertaining in British markets unveiled in Bord Bia’s latest PERIscope report.

The consumer trends revealed in PERIscope 6 also show that British consumers are trying to strike a balance between their healthy intentions and their actual consumption behaviours.

While 79% describe their diet as very/fairly healthy, 44% are more likely to opt for convenience and/or ready-meals at home.