Focus on price helps multiples increase grocery market dominance

MULTIPLE retailers now occupy an 88% share of the Irish grocery market, a 1.7% increase driven by the consumer’s focus on price, according to Kantar Worldpanel.

Retail market research specialist Kantar also noted that the overall Irish market remains subdued, with value sales falling marginally in the latest quarter compared to this time last year. It says this is mainly due to shoppers trading down to cheaper products and spending less money on each trip.

Spend per household is almost static compared to last year, with shoppers still making one more trip this quarter, but spending on average 50c less per visit.