Kellogg sees pre-tax profits increase fivefold to €43m

PRE-TAX profits at the main Irish subsidiary of cereal giant Kellogg last year increased fivefold to €42.9 million.

Accounts just returned to the Companies’ Office show that US-owned Kellogg Europe Trading Ltd delivered the increase in pre-tax profits in spite of the company’s revenues declining by 6.6% from €1.49 billion to €1.39bn in the year to the end of January 1, 2011.

The company produces some of the world’s best known cereal brands including Corn Flakes, Coco Pops, All-Bran, Rice Krispies and Special K.