Bord Bia planning to treble beef exports into Germany by 2015
The food promotion body has set itself a German export target of 30,000 tonnes, or €150 million by 2015. In 2010, Ireland exported 9,600 tonnes of beef to Germany, valued at €45m. This figure is expected to reach 15,000 tonnes in 2011, a 50% increase on the previous year’s total.
Bord Bia unveiled its new campaign yesterday at Anuga, the world’s largest food and drink trade fair taking place in Cologne. Aimed at trade buyers and consumers alike, the plan seeks to build food industry awareness of Irish beef from 10% to 50% and facilitate substantial growth over the next three years.
