‘€420m benefit’ if Ireland can raise reputation ranking

A SLIGHT rise in Ireland’s reputation would result in tourism and foreign direct investment revenues rising by €420 million.

This is the claim of a study which measures the reputation of countries worldwide and shows Ireland is now ranked as the 17th most reputable country in the world — having fallen three places.

The study said that by improving Ireland’s reputation the country will see a direct rise in the numbers willing to support Ireland by investing, visiting, living and working in Ireland.