Food retailers aware of the increase in demand for gluten-free products

SUPERMARKETS and fast food outlets are stocking an increased volume of gluten-free goods, according to Bord Bia analysis.

Bord Bia’s meat division manager, Gerard Brickley, believes that the trend will continue. Awareness is growing of coeliac disease, an intolerance to gluten. Thousands of processed foods contain gluten, and retailers do not want to lose out on the gluten-free market.

“Gluten-free products have gone mainstream in recent years and look set to continue growing,” Mr Brickley said. “Cooking and shopping for gluten-free products has now become easier than ever. The growing awareness of gluten intolerance has lead to a host of new gluten-free cooking books.