Shoppers head to discounters as prices rise

GROCERY prices are increasing and shoppers are continuing to head to discount retailers, Aldi and Lidl.

Shoppers are now paying 4.4% more for general groceries compared to last year, with ambient groceries, such as alcohol, crisps and cigarettes increasing in price by over 9%.

The latest figures from Kantar Worldpanel in Ireland for the 12 weeks ending August 7, 2011, shows flat market performance as shoppers make further cuts to their spending.