iBrand: Apple ends Google reign

APPLE has become the world’s most valuable brand after the technology firm ended Google’s four year reign.

iBrand: Apple ends Google reign
Tue, 10 May, 2011 - 01:00
Orla Walsh

The brand has enjoyed an 84% value increase over the last year, seeing it surge into first place.

According to the BrandZ Top 100 most valuable Global Brands Survey, Apple has increased by 859% since 2006 and is now worth more than $153 billion (€106.7bn).

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