iBrand: Apple ends Google reign

APPLE has become the world’s most valuable brand after the technology firm ended Google’s four year reign.

The brand has enjoyed an 84% value increase over the last year, seeing it surge into first place.

According to the BrandZ Top 100 most valuable Global Brands Survey, Apple has increased by 859% since 2006 and is now worth more than $153 billion (€106.7bn).