A bumper Christmas for SuperValu

SUPERVALU was the big winner in the Irish grocery market over Christmas with its spread of stores faring best in the near Arctic conditions.

Supervalu was the most improved performer over the festive season, growing ahead of the market at 3% for the first time in nine months and increasing its market share to 19.9%.

According to figures from market information network Kantar Worldpanel for the 12 weeks ending December 26, 2010, Tesco increased its market share by over one point, to 27.2%, compared with last Christmas.