App-solutely tweet jargon for the Slave trader

With businesses ‘going forward’ and ‘scaling up’ while staff do a ‘muppet shuffle’ as they await a bailout, 2010 was a bumper year for office jargon, writes John Daly

LIKE many corporate viruses infecting the modern workplace, jargon can trace its origins to the US but is readjusted and engineered for usage in the Irish business environment.

In a year where ‘going forward’ actually meant the opposite, and ‘scaling up’ referred to unemployment rather than expansion, the average office has once again suffered the daily invasion of buzz words and phrases du jour.