Tesco surges past rivals as shoppers opt for cheaper private label

TESCO has surged ahead of other retailers in Ireland, increasing its market share as more shoppers look for value and cut down on trips to the North.

Aldi and Lidl also increased market share over the last year, according to figures from consultancy firm, Kantar Worldpanel.

There has also been a growth in sales of cheaper private label products which now make up a third of Ireland’s grocery spend.