Ad revenue losses push radio station into the red

A PLUNGE in advertising revenues last year at Clare FM resulted in the station going into the red.

Documents just filed by Clare Community Radio Holdings to the Companies Office show that the firm recorded pre-tax losses of €127,083 last year and follows the company recording a pre-tax profit of €253,409 in 2008.

The negative swing follows advertising revenues dropping by 21% last year from €2 million to €1.6m to the end of December last.