Dell sales unit raises profit to €11.5m

THE Dublin-based sales and support operations of computer giant Dell increased pre-tax profits last year by 5.7% to €11.5 million in spite of a drop in revenues.

Documents just filed with the Companies Registration Office by Dell Direct show revenues at the company in the 12 months to the end of January this year declined by 27% from €141.9m to €104m.

However, the company recorded an increase in its pre-tax profits after last year reducing its costs base 28.5% or €37.8m from €131.9m to €94.1m. This involved Dell Direct’s workforce at Cherrywood, which houses Dell’s direct sales and telephone-support operations for Ireland and the home and SME business sector in Britain, reducing by 18.4% or 241 from 1,307 to 1,066 last year.